What is that line?  Would a rose smell as sweet by any other name? On the Internet, the answer is NO.  Today, dealer websites that do well in the search engines do so partly because their domain name has gathered some “seasoning” along the way.

Google, Yahoo and MSN take into account how long a domain name has been active along with amount of links back to it and times referenced on other websites in their algorithms.

In the simplest of terms, if you are thinking of changing your domain name, don’t or at least don’t do it all at once.  To do so can and will make you disappear from quality search listings for a year to 18 months.  In fact, you may never regain the positioning you had.

There’s a right way and a wrong way to change names -  do it the right way and you’ll come through with flying colors.

Steve Crim
ScreenCrafters

Got an SEO or website best practices question you want to see answered?  Please send it to stcrim@screencrafters.com
 
 
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