ScreenCrafters

What is that line?  Would a rose smell as sweet by any other name? On the Internet, the answer is NO.  Today, dealer websites that do well in the search engines do so partly because their domain name has gathered some “seasoning” along the way.

Google, Yahoo and MSN take into account how long a domain name has been active along with amount of links back to it and times referenced on other websites in their algorithms.

In the simplest of terms, if you are thinking of changing your domain name, don’t or at least don’t do it all at once.  To do so can and will make you disappear from quality search listings for a year to 18 months.  In fact, you may never regain the positioning you had.

There’s a right way and a wrong way to change names -  do it the right way and you’ll come through with flying colors.

Steve Crim
ScreenCrafters

Got an SEO or website best practices question you want to see answered?  Please send it to stcrim@screencrafters.com
 
 
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Tags: Domain Name Change

The TITLE of a web page is perhaps the most misunderstood and yet very important elements surrounding sound Search Optimization.  The TITLE is nothing more that exactly that, it’s the TITLE of the page.  In the good ole days search engines used the title and description to give clear text of what a page was about.

Early on TITLE tags were easily abused. The text in them was not compared to text in the body of the page or their relevancy to the text content of the site.  Not so today!  Spoofing the TITLE tag today will cause you untold amounts of grief.

The TITLE tag should be nothing more than the TITLE for that specific page.  In the case of a car dealers website homepage, the TITLE should begin with (here’s a no brainer) the name of the dealership.  From 70 up to as much as 90 percent of your traffic finds you under your dealership name.  To risk missing that traffic can be a major mistake.

Every TITLE for every page should be independent - unfortunately most of the automotive website companies today don’t allow that option.  AMAZON.COM has 8.4 million pages.  Where it involves a product you will not find a single duplicate TITLE.

Steve Crim
ScreenCrafters
MORE TRAFFIC - MORE LEADS - MORE SALES
ScreenCrafters. 251-990-9498

Tags: Title Tag